To be the preferred provider of insurance solutions in all markets we serve .
MISSION
To help our customers manage their risks, recover from the unexpected, and achieve peace of mind.
VALUES
PROTRCTION WITH CARE:- We add care to our main duty of providing protection. We give due emphasis to care in our relationship with customers and fellow employees.
PROFESSIONALISM:-We engage ourselves at all times, in a professional manner paying due attention to the code of ethics required in professional insurance service.
ACCOUNTABLITY:- We are always accountable for what we say and do, and:
To our customers:-We provide peace of mind, full confidence and assurance.
To our shareholders:- We protect our shareholders’ investment and work for profitable growth of their company.
To our employees:-We treat all employees fairly and impartially by applying transparent procedures in promotion, conflict resolution, and assignments.
To our competitors:- We will compete in the market fairly and ethically and will not prevent others from competing freely.
To society at large: - We carry out our business in due observance and fulfillment of all applicable laws, giving due regard to, and, in participation of safety, health, environmental standards, and societal values.
INTEGRITY: -We commit ourselves to conduct our business honestly, ethically and consistently.
EXCELLENCE: - We set and strive to achieve stretched goals, work constantly to improve, and deliver what we promise and beyond whenever possible. All our endeavors are geared to achieve excellence through innovation, learning, and agility.
TEAM WORK: -We believe that the best solutions come from working together with our colleagues and customers.
INNOVATION: - We promote innovation and creativity. We will be a learning organization by embracing change. We will continuously improve our process and product features to meet and exceed our customers’ expectation.
LOGO
The Nyala HEAD superimposed on the traditional Ethiopian SHIELD is chosen as the company's LOGO for the following reasons: In recognition of the role the Ethiopian patriots and the conservationists played in "Caring" and "Protecting" Ethiopia and its resources, human as well as natural, and in declaration of our pledge to give deserving "Care and Protection" to our customers, their dependents and their hard-earned assets.
The Head:
The Mountain Nyala, once known as "Queen of Sheba's Antelope, was some 40 years ago dangerously close to extinction. Thanks to the "CARE and PROTECTION" both National and International friends of wild life, the risk was averted and presently the Nyalas are proliferating. The Head, therefore, signifies the commitment our staff have to always give "CARE and PROTECTION" to their business partners.
The Shield:
History tells us that Ethiopia's gallant people "protected" Ethiopia and their fellow Ethiopians from the risk of being colonized with heartfelt dedication and hand held "TRADITIONAL ETHIOPIAN SHIELD". The "SHIELD" therefore signifies our colorful history of freedom and no colonial past! It doubly signifies our commitment of "CARE and PROTECTION" to our business partners.
MOTTO
”አለኝታዎ” in Amharic
“PROTECTION WITH CARE” in English
